The Startup Heatmap Europe is the leading data platform for measuring the perception and brand value of startup hubs around Europe. We are working with startup communities to understand their position in an increasingly interconnected European ecosystem and empower them to shape a stronger basis and make it internationally visible. Our ultimate goal is to allow investors, corporates and scale-up companies to connect with the best opportunities irrespective of geographic boundaries.
Startup Ecosystem Accelerator
Join our community of Startup Ecosystem Builders to advance your skills as a professional startup community leader.
Access to Benchmarking Data
Measure effectively the progress of your ecosystem and benchmark your activities and brand recognition internationally.
Do an in-depth assessment of the current state of your ecosystem and set up an ongoing impact evaluation process.
A Holistic Picture of Ecosystem Development
Startups are seldomly working in isolation but are usually embedded in a support system that provides resources like capital and talent as well as market insights, product feedback and mentoring advice. The concentration of unicorns in a few locations of the world, largely the Silicon Valley, shows that this support network or “ecosystem” is paramount to the success of technology ventures.
While activities to spur the growth of startup ecosystems have been soaring over the past years, the underlying frameworks and analytical concepts to measure their efficacy and progress have been largely neglected. There is also a fragrant lack of ecosystem data which would allow fact-based decision making and policy design. In fact, too often the measurement of the development of ecosystems is narrowed down to the observation of funding rounds.
While funding data is an important metric for ecosystem development, there are some limitations:
- Early-stage funding data is hard to get by as investments are not always publicized
- Investment databases usually have much better tracking in certain locations while they lack data in other geographies. Their main focus is identification of startups, not provision of regional comparisons.
- Investments are mostly accounted for in the headquarter locations, which might be very different from the actual location of the company and its team
- Investments are in fact the result of ecosystem development and will only occur after a number of years. Ecosystem builders need a more timely measurement of their progress
These are just a few points why funding data should not be the only metric to look at, when comparing startup ecosystems. In fact, we are proposing a set of variables from founder sentiments to brand perception, the frequency and attendance of tech meetups and startup events, twitter mentions, international participation in accelerator programs and the number of 2nd offices of successful startups in addition to funding data to allow a holistic benchmarking of startup hubs across Europe. We are not doing this to create a mere ranking or help individual municipalities to polish their marketing, but we believe complementary data must be gathered and made comparable for practitioners to really enable progress in the European startup scene.
Press mentions of our Work
Benchmark your Startup Hub
It is not enough to look at output variables like funding statistics to measure your ecosystem’s progress. Rather you need to develop more granular and timely measurements that are capable to account for the accelerating dynamics of your startup community. We focus on putting numbers to what is often understood as soft-factors and make measurable what many believe is unmeasurable.
Instead of input-output relations, we focus on measuring the speed, openness and density of networks or what we call the “metabolism” of an ecosystem. And the best thing: we make it comparable internationally.
Our ecosystem monitor includes >100 startup hubs and covers:
- Founder & investor sentiment analysis (e.g. future outlook on development of a hub)
- International attraction & geographical reach
- Brand analysis showing strengths & weaknesses of their narrative
- Transnational investment flows
- The role of tech conferences for startup city brands
- Startup accelerators’ reach and performance
- 2nd offices of successful scale-ups
- Mentions of startup hubs in major tech news outlets like Techcrunch, tech.eu and many more
- Database of hundreds of thousand historic tweets on Europe’s startup scene
- Record of >1,000 startup events & meetups including their locations and topics
Get access to our unique ecosystem database and benefit from visibility on our platform and social media channels.
- Access to full dataset including brand perceptions, founder mobility, social media monitor, etc.
- Quarterly Startup City signals showing trends of your startup city brand development
City Profile Page:
- Display of logo & hyperlink on city profile page (e.g. as one-stop-shop for founders)
- Presentation of select content on local startup ecosystem (<2,000 characters)
- Visualization of select data as interactive chart (includes creation of 3 interactive graphs from data provided by client)
- 3 topical posts on your city in our social media community of founders and community-builders (reach >3,000)
- 1 topical newsletter contribution (reach >3,000)
- 1 co-produced blog article on a feature of your city
Pricing: 2,000 € / year
Go Beyond Data and Develop Strategies
We are practitioners ourselves and are deeply rooted in our startup communities at home but also in the European networks. As a group of entrepreneurs, investment and ecosystem professionals, we are best equipped to help you develop your own roadmap to a more vivid startup ecosystem. We are decisively not consultants and we do not offer off-the-shelf solutions in powerpoint format. Our approach is bottom-up and focuses on empowering local actors.
Let us work together to
- make available knowledge about ecosystem building to your community leaders and their supporters
- start a multi-stakeholder process to define an ecosystem development plan
- setup an impact measurement plan based on milestones and dynamic measurements you can collect yourself
- make your efforts public and transparent to help you attract international investors and founders to your hub
Empowering Ecosystem Builders: Our Accelerator
The nurturing and support of an active startup community is a relatively young activity field and profession. While initially most ecosystem activities were carried out by founders or investors themselves as a byproduct, especially in Europe we have seen an institutionalization and professionalization of these. Often public actors like universities, municipalities or their economic development agencies as well as private foundations, NGOs but also corporate actors set up departments with the aim of supporting local startup growth.
We welcome and encourage this engagement as it shows that these players have understood that investments in the ecosystem are as crucial as direct funding to startups. However, it is important that we work together to steer these efforts in the right direction and learn to avoid duplication and repetition of mistakes.
We are creating a community of ecosystem builders to offer them
- recognition as a professional field with a strong role in the venture creation process
- opportunity to build a strong international network of peers
- Skill development and professional training