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SHM2019: Conference Rankings

The Brand Power of Startup Conferences

Startup City brands live from the prominence of actors within their ecosystems and besides accelerators conferences are a strong source of brand power and reach.

We have asked members of the tech communities around Europe about their opinion on tech conferences, deriving a list of the strongest brands in the startup event space.

Are Conferences Overrated?

There is a never-ending discussion about the value conferences bring to the startup scene. We cannot end this discussion but offer a unique perspective, which speaks to several functions conferences could fulfill for a functioning European ecosystem:

  1. Conferences enable transnational personal connections, which are hard to build over email or Linkedin alone
  2. Conferences set the agenda for the startup scene and help actors across borders align their activities
  3. Conferences give orientation by celebrating personalities and organizations in certain locations boosting flows to these hubs

On a more critical note, tech conferences have to ask themselves if they already fulfill these functions to a satisfying extent. Are conferences really succeeding in bringing together international ecosystems or do they mostly pretend to do so? Are conferences setting unique topics or is their content outdated and irrelevant? Are the people coming to conferences genuinely pushing the boundaries or is stage time only given to the highest bidder?

We cannot answer all of these points, but analyzing the social media reach of 38 – by our judgement – biggest conferences, yielded some insights to consider.

How International are Conferences?

The average number of international followers on facebook for the 38 leading tech conferences in Europe is 40% (after eliminating countries that are likely to be fake followers).

However, when looking at how many countries they effectively reach, (i.e. where the conference reaches a minimum threshold of 3% of its total non-spam followers) the data shows that most of the leading conferences bring together participants from only 3-4 countries. It can be said that despite being part of the leading European tech conferences many of them remain quite regional. For example Latitude59 in Estonia gathers 63% of their followers in their home country, while 5% come from Latvia, another 5% from the US and 4% from Finland. And even though the conference has followers from more than 30 other countries, each country represents less than 3% of the total followers, indicating that there might be participants from these countries, but there is not a strong connection between the ecosystems.

Another pattern is shown by the SouthSummit in Madrid, which has 68% of their followers in Spain but also a significant reach in South American countries like Colombia (10%) and Mexico (4%) as well as Portugal (3%), showing that it is strong in connecting the European and LATAM ecosystems more effectively than for example the Southern European countries.

Only 10 of 38 conferences reach more than 5 countries effectively. The list is headed by the Europas with 12 and Pioneers with 10 countries. Unfortunately, the latter has announced to discontinue their flagship event in Vienna in 2020.

Conference name City Country Region Number of followers % international followers # of countries reached (> min. threshold) Med Nord.Balt West CEE UK.Ire Benelux Non-EU Marketshare Med Marketshare Nord.Balt Marketshare West Marketshare CEE Marketshare UK.Ire Marketshare Benelux Marketshare Non-EU Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare West Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Show conferences with a high market share in 3D Printing AgTech AI & Data CleanTech Crowdfund Cybersecurity Drone Female FinTech Gaming Health & BioTech High-Tech Infrastructure IoT Logistics Mobile Mobility SaaS Sustainability VR Share of Voice 3D Printing Share of Voice AgTech Share of Voice AI & Data Share of Voice CleanTech Share of Voice Crowdfund Share of Voice Cybersecurity Share of Voice Drone Share of Voice Female Share of Voice FinTech Share of Voice Gaming Share of Voice Health & BioTech Share of Voice High-Tech Share of Voice Infrastructure Share of Voice IoT Share of Voice Logistics Share of Voice Mobile Share of Voice Mobility Share of Voice SaaS Share of Voice Sustainability Share of Voice VR Share of Voice
The Europas London United Kingdom UK.Ire 3,739 86.28 12 654 886 487 886 886 886 886 0.78% 0.45% 0.24% 0.45% 0.45% 0.45% 0.45% ,,,,,, 3.70 8.39 2.80 4.69 0.66 4.52 0.49 2.55 24.34 2.14 8.63 8.31 0.90 2.22 0.00 0.00 3.29 19.08 3.29 0.00 Share of Voice AgTech Share of Voice Crowdfund Share of Voice Cybersecurity Share of Voice FinTech Share of Voice High-Tech Share of Voice SaaS ,Share of Voice AgTech,,,Share of Voice Crowdfund,Share of Voice Cybersecurity,,Share of Voice Female,Share of Voice FinTech,,,Share of Voice High-Tech,,,,,,Share of Voice SaaS,,
Pioneers Vienna Austria West 31,323 78.10 10 1,022 10,975 3,724 10,975 10,975 10,975 10,975 1.21% 5.64% 1.80% 5.64% 5.64% 5.64% 5.64% Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare West Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Big Marketshare Med,Big Marketshare Nord.Balt,Big Marketshare West,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 4.79 0.87 18.43 3.48 0.44 0.15 0.44 4.79 20.75 1.02 25.83 2.32 4.06 5.22 0.29 0.00 3.19 0.44 3.34 0.15 Share of Voice AI & Data Share of Voice FinTech Share of Voice Health & BioTech Share of Voice Logistics ,,Share of Voice AI & Data,,,,,,Share of Voice FinTech,,Share of Voice Health & BioTech,,,,Share of Voice Logistics,,,,,
Mobile World Congress Barcelona Spain Med 34,415 76.76 9 2,523 3,838 12,218 3,838 3,838 3,838 3,838 3.00% 1.97% 5.92% 1.97% 1.97% 1.97% 1.97% Big Marketshare Med Big Marketshare West Big Marketshare Med,,Big Marketshare West,,,, 1.18 0.73 14.04 2.14 0.03 4.21 2.01 3.35 5.52 1.37 4.79 2.33 2.27 17.90 0.00 32.87 1.31 0.45 1.47 2.04 Share of Voice AI & Data Share of Voice Cybersecurity Share of Voice Drone Share of Voice IoT Share of Voice Mobile Share of Voice VR ,,Share of Voice AI & Data,,,Share of Voice Cybersecurity,Share of Voice Drone,,,,,,,Share of Voice IoT,,Share of Voice Mobile,,,,Share of Voice VR
WebSummit Lisbon Portugal Med 451,503 76.17 9 66,041 54,995 160,538 54,995 54,995 54,995 54,995 78.43% 28.24% 77.75% 28.24% 28.24% 28.24% 28.24% Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare West Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Big Marketshare Med,Big Marketshare Nord.Balt,Big Marketshare West,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 1.56 0.47 11.55 3.79 0.00 9.13 1.70 5.21 19.78 1.51 2.32 13.77 12.59 6.20 2.04 1.51 1.18 3.36 2.08 0.24 Share of Voice Cybersecurity Share of Voice Drone Share of Voice High-Tech Share of Voice Infrastructure Share of Voice Logistics Share of Voice SaaS ,,,,,Share of Voice Cybersecurity,Share of Voice Drone,,,,,Share of Voice High-Tech,Share of Voice Infrastructure,,Share of Voice Logistics,,,Share of Voice SaaS,,
4YFN Barcelona Spain Med 20,919 69.41 4 1,588 1,355 7,111 1,355 1,355 1,355 1,355 1.89% 0.70% 3.44% 0.70% 0.70% 0.70% 0.70% Big Marketshare Med Big Marketshare West Big Marketshare Med,,Big Marketshare West,,,, 2.76 0.67 5.85 2.01 6.77 0.50 1.84 2.76 4.51 2.42 18.96 7.10 4.09 9.94 0.00 24.06 0.42 4.09 0.92 0.33 Share of Voice Crowdfund Share of Voice Drone Share of Voice Health & BioTech Share of Voice High-Tech Share of Voice IoT Share of Voice Mobile Share of Voice SaaS ,,,,Share of Voice Crowdfund,,Share of Voice Drone,,,,Share of Voice Health & BioTech,Share of Voice High-Tech,,Share of Voice IoT,,Share of Voice Mobile,,Share of Voice SaaS,,
Wolves Summit Warsaw Poland CEE 17,603 68.37 9 580 1,083 2,856 1,083 1,083 1,083 1,083 0.69% 0.56% 1.38% 0.56% 0.56% 0.56% 0.56% Big Marketshare West ,,Big Marketshare West,,,, 0.67 0.00 0.67 8.00 2.00 0.67 0.00 0.67 52.00 0.00 14.00 0.00 1.33 6.00 0.00 0.00 0.00 6.00 8.00 0.00 Share of Voice Crowdfund Share of Voice FinTech Share of Voice Health & BioTech Share of Voice SaaS Share of Voice Sustainability ,,,,Share of Voice Crowdfund,,,,Share of Voice FinTech,,Share of Voice Health & BioTech,,,,,,,Share of Voice SaaS,Share of Voice Sustainability,
TNW Conference Amsterdam Netherlands Benelux 7,296 67.13 6 403 864 686 864 864 864 864 0.48% 0.44% 0.33% 0.44% 0.44% 0.44% 0.44% ,,,,,, 8.54 0.47 15.97 5.40 0.00 4.15 0.08 5.17 29.60 1.33 4.07 5.40 2.58 8.46 0.00 0.55 2.98 1.88 2.82 0.55 Share of Voice 3D Printing Share of Voice AI & Data Share of Voice Cybersecurity Share of Voice FinTech Share of Voice High-Tech Share of Voice IoT Share of Voice 3D Printing,,Share of Voice AI & Data,,,Share of Voice Cybersecurity,,,Share of Voice FinTech,,,Share of Voice High-Tech,,Share of Voice IoT,,,,,,
NOAH Conference Berlin Germany West 3,725 56.86 7 493 1,905 424 1,905 1,905 1,905 1,905 0.59% 0.98% 0.21% 0.98% 0.98% 0.98% 0.98% ,,,,,, 2.83 1.83 8.06 4.49 0.08 5.49 1.83 4.16 23.69 1.83 10.81 0.75 4.41 5.49 0.33 1.83 14.55 4.07 3.33 0.17 Share of Voice Cybersecurity Share of Voice Drone Share of Voice FinTech Share of Voice Infrastructure Share of Voice Logistics Share of Voice Mobility Share of Voice SaaS ,,,,,Share of Voice Cybersecurity,Share of Voice Drone,,Share of Voice FinTech,,,,Share of Voice Infrastructure,,Share of Voice Logistics,,Share of Voice Mobility,Share of Voice SaaS,,
Podim Conference Maribor Slovenia CEE 3,946 54.16 7 35 251 100 251 251 251 251 0.04% 0.13% 0.05% 0.13% 0.13% 0.13% 0.13% ,,,,,, 0.00 2.78 27.78 22.22 0.00 0.00 0.00 2.78 16.67 0.00 2.78 2.78 0.00 5.56 0.00 2.78 2.78 0.00 11.11 0.00 Share of Voice AgTech Share of Voice AI & Data Share of Voice CleanTech Share of Voice Mobile Share of Voice Sustainability ,Share of Voice AgTech,Share of Voice AI & Data,Share of Voice CleanTech,,,,,,,,,,,,Share of Voice Mobile,,,Share of Voice Sustainability,
PIRATE Summit Cologne Germany West 5,411 52.80 5 266 2,900 645 2,900 2,900 2,900 2,900 0.32% 1.49% 0.31% 1.49% 1.49% 1.49% 1.49% ,,,,,, 3.89 0.30 5.38 6.58 0.60 2.84 3.74 3.14 52.62 5.38 3.89 0.75 1.49 1.49 0.00 1.05 2.09 0.30 2.39 2.09 Share of Voice Drone Share of Voice FinTech Share of Voice Gaming Share of Voice VR ,,,,,,Share of Voice Drone,,Share of Voice FinTech,Share of Voice Gaming,,,,,,,,,,Share of Voice VR
DLD Conference Munich Germany West 14,740 52.72 5 634 8,025 797 8,025 8,025 8,025 8,025 0.75% 4.12% 0.39% 4.12% 4.12% 4.12% 4.12% Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU ,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 3.90 1.95 11.26 19.26 0.65 0.43 3.90 16.02 0.65 0.87 19.70 3.90 4.55 3.68 0.00 0.00 1.52 0.00 6.49 1.30 Share of Voice AgTech Share of Voice CleanTech Share of Voice Drone Share of Voice Female Share of Voice Health & BioTech Share of Voice High-Tech Share of Voice Infrastructure Share of Voice VR ,Share of Voice AgTech,,Share of Voice CleanTech,,,Share of Voice Drone,Share of Voice Female,,,Share of Voice Health & BioTech,Share of Voice High-Tech,Share of Voice Infrastructure,,,,,,,Share of Voice VR
Slush Helsinki Finland Nord.Balt 49,191 50.15 5 1,636 3,277 1,901 3,277 3,277 3,277 3,277 1.94% 1.68% 0.92% 1.68% 1.68% 1.68% 1.68% Big Marketshare Med Big Marketshare West Big Marketshare Med,,Big Marketshare West,,,, 2.90 1.94 7.63 9.25 0.00 5.48 0.86 7.31 11.51 10.00 10.32 3.33 3.76 8.60 0.11 3.76 1.72 2.80 8.06 0.65 Share of Voice AgTech Share of Voice Cybersecurity Share of Voice Gaming Share of Voice IoT Share of Voice Logistics Share of Voice Mobile Share of Voice Sustainability ,Share of Voice AgTech,,,,Share of Voice Cybersecurity,,,,Share of Voice Gaming,,,,Share of Voice IoT,Share of Voice Logistics,Share of Voice Mobile,,,Share of Voice Sustainability,
Webit Sofia Bulgaria CEE 30,555 49.98 5 1,129 1,374 1,712 1,374 1,374 1,374 1,374 1.34% 0.71% 0.83% 0.71% 0.71% 0.71% 0.71% Big Marketshare Med Big Marketshare West Big Marketshare Med,,Big Marketshare West,,,, 0.82 0.82 11.27 1.54 0.00 5.23 2.87 0.92 17.73 7.07 39.34 2.56 1.13 1.13 0.10 0.82 1.54 0.61 1.02 3.48 Share of Voice Cybersecurity Share of Voice Drone Share of Voice Gaming Share of Voice Health & BioTech Share of Voice Logistics Share of Voice VR ,,,,,Share of Voice Cybersecurity,Share of Voice Drone,,,Share of Voice Gaming,Share of Voice Health & BioTech,,,,Share of Voice Logistics,,,,,Share of Voice VR
HEUREKA Berlin Germany West 14,149 49.39 4 815 8,177 1,250 8,177 8,177 8,177 8,177 0.97% 4.20% 0.61% 4.20% 4.20% 4.20% 4.20% Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Big Marketshare Med,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 4.21 0.00 12.63 6.32 0.00 0.00 0.00 18.95 6.32 3.16 8.42 10.53 2.11 13.68 0.00 6.32 4.21 0.00 2.11 1.05 Share of Voice Female Share of Voice High-Tech Share of Voice IoT Share of Voice Mobile Share of Voice Mobility Share of Voice VR ,,,,,,,Share of Voice Female,,,,Share of Voice High-Tech,,Share of Voice IoT,,Share of Voice Mobile,Share of Voice Mobility,,,Share of Voice VR
CEBIT Hannover Germany West 44,363 42.27 6 706 28,309 3,653 28,309 28,309 28,309 28,309 0.84% 14.54% 1.77% 14.54% 14.54% 14.54% 14.54% Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare West Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Big Marketshare Med,Big Marketshare Nord.Balt,Big Marketshare West,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 9.77 0.00 37.21 0.47 0.00 3.26 0.47 10.70 5.58 2.33 1.86 2.33 3.26 7.91 0.00 7.44 3.72 1.40 0.47 1.86 Share of Voice 3D Printing Share of Voice AI & Data Share of Voice Female Share of Voice IoT Share of Voice Mobile Share of Voice VR Share of Voice 3D Printing,,Share of Voice AI & Data,,,,,Share of Voice Female,,,,,,Share of Voice IoT,,Share of Voice Mobile,,,,Share of Voice VR
IdeaLab! WHU Vallendar Germany West 8,635 41.60 7 333 5,516 1,297 5,516 5,516 5,516 5,516 0.40% 2.83% 0.63% 2.83% 2.83% 2.83% 2.83% Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU ,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 42.42 6.06 1.52 9.09 0.00 0.00 0.00 10.61 1.52 0.00 13.64 3.03 0.00 1.52 0.00 0.00 1.52 0.00 9.09 0.00 Share of Voice 3D Printing Share of Voice AgTech Share of Voice Health & BioTech Share of Voice Sustainability Share of Voice 3D Printing,Share of Voice AgTech,,,,,,,,,Share of Voice Health & BioTech,,,,,,,,Share of Voice Sustainability,
Arctic15 Helsinki Finland Nord.Balt 2,445 40.04 3 59 93 62 93 93 93 93 0.07% 0.05% 0.03% 0.05% 0.05% 0.05% 0.05% ,,,,,, 6.32 1.05 12.51 15.56 0.58 0.23 1.17 2.57 10.29 5.03 19.18 1.05 5.03 3.04 0.70 0.00 7.60 5.03 2.81 0.23 Share of Voice 3D Printing Share of Voice CleanTech Share of Voice Gaming Share of Voice Health & BioTech Share of Voice Infrastructure Share of Voice Logistics Share of Voice Mobility Share of Voice SaaS Share of Voice 3D Printing,,,Share of Voice CleanTech,,,,,,Share of Voice Gaming,Share of Voice Health & BioTech,,Share of Voice Infrastructure,,Share of Voice Logistics,,Share of Voice Mobility,Share of Voice SaaS,,
Arctic15 Stockholm #N/A #N/A #N/A 0 0.00 0 0 0 0 0 0 0 0 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% ,,,,,, 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A #N/A
TechChill Riga Latvia Nord.Balt 3,368 38.90 3 83 118 64 118 118 118 118 0.10% 0.06% 0.03% 0.06% 0.06% 0.06% 0.06% ,,,,,, 3.08 0.00 1.54 16.92 0.00 0.00 1.54 24.62 29.23 0.00 0.00 7.69 3.08 0.00 0.00 0.00 1.54 1.54 9.23 0.00 Share of Voice CleanTech Share of Voice Female Share of Voice FinTech Share of Voice High-Tech Share of Voice Sustainability ,,,Share of Voice CleanTech,,,,Share of Voice Female,Share of Voice FinTech,,,Share of Voice High-Tech,,,,,,,Share of Voice Sustainability,
TechOpenAir Berlin Germany West 16,063 37.87 3 684 10,804 1,209 10,804 10,804 10,804 10,804 0.81% 5.55% 0.59% 5.55% 5.55% 5.55% 5.55% Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU ,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 5.95 0.00 3.42 5.05 0.00 1.44 0.54 4.50 2.34 27.57 34.77 1.26 4.14 1.80 0.00 0.00 1.44 2.34 3.42 0.00 Share of Voice 3D Printing Share of Voice Gaming Share of Voice Health & BioTech Share of Voice Infrastructure Share of Voice 3D Printing,,,,,,,,,Share of Voice Gaming,Share of Voice Health & BioTech,,Share of Voice Infrastructure,,,,,,,
Latitude59 Tallinn Estonia Nord.Balt 3,320 36.60 4 96 143 79 143 143 143 143 0.11% 0.07% 0.04% 0.07% 0.07% 0.07% 0.07% ,,,,,, 5.65 2.59 7.06 8.00 0.00 15.29 0.24 4.00 26.59 3.06 11.53 4.71 1.88 2.82 0.00 0.00 0.47 3.06 2.12 0.94 Share of Voice 3D Printing Share of Voice AgTech Share of Voice Cybersecurity Share of Voice FinTech Share of Voice High-Tech Share of Voice SaaS Share of Voice VR Share of Voice 3D Printing,Share of Voice AgTech,,,,Share of Voice Cybersecurity,,,Share of Voice FinTech,,,Share of Voice High-Tech,,,,,,Share of Voice SaaS,,Share of Voice VR
South Summit Madrid Spain Med 2,812 32.33 3 55 101 2,062 101 101 101 101 0.07% 0.05% 1.00% 0.05% 0.05% 0.05% 0.05% Big Marketshare West ,,Big Marketshare West,,,, 2.47 0.44 12.35 4.07 1.45 0.58 1.16 4.80 19.91 2.47 18.17 4.94 3.92 4.65 0.44 2.91 5.96 5.67 3.63 0.00 Share of Voice Crowdfund Share of Voice Health & BioTech Share of Voice High-Tech Share of Voice Logistics Share of Voice Mobile Share of Voice Mobility Share of Voice SaaS ,,,,Share of Voice Crowdfund,,,,,,Share of Voice Health & BioTech,Share of Voice High-Tech,,,Share of Voice Logistics,Share of Voice Mobile,Share of Voice Mobility,Share of Voice SaaS,,
NEXT Conference Hamburg Germany West 7,012 30.42 3 185 5,391 332 5,391 5,391 5,391 5,391 0.22% 2.77% 0.16% 2.77% 2.77% 2.77% 2.77% ,,,,,, 3.33 0.00 15.83 19.17 0.00 0.00 0.00 6.67 5.00 1.67 1.67 2.50 14.17 2.50 0.00 1.67 13.33 2.50 9.17 0.83 Share of Voice AI & Data Share of Voice CleanTech Share of Voice Infrastructure Share of Voice Mobility Share of Voice Sustainability Share of Voice VR ,,Share of Voice AI & Data,Share of Voice CleanTech,,,,,,,,,Share of Voice Infrastructure,,,,Share of Voice Mobility,,Share of Voice Sustainability,Share of Voice VR
London Tech Week London United Kingdom UK.Ire 1,863 30.06 2 1,325 97 130 97 97 97 97 1.57% 0.05% 0.06% 0.05% 0.05% 0.05% 0.05% Big Marketshare Med Big Marketshare Med,,,,,, 0.41 0.00 2.69 23.55 8.68 0.21 0.83 28.72 17.77 1.24 1.65 0.83 2.69 5.79 0.21 0.00 0.62 0.00 4.13 0.00 Share of Voice CleanTech Share of Voice Crowdfund Share of Voice Female Share of Voice Logistics ,,,Share of Voice CleanTech,Share of Voice Crowdfund,,,Share of Voice Female,,,,,,,Share of Voice Logistics,,,,,
StartupFest Europe Amsterdam Netherlands Benelux 1,897 27.04 3 47 102 133 102 102 102 102 0.06% 0.05% 0.06% 0.05% 0.05% 0.05% 0.05% ,,,,,, 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 50.00 0.00 0.00 0.00 50.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Share of Voice FinTech Share of Voice Infrastructure ,,,,,,,,Share of Voice FinTech,,,,Share of Voice Infrastructure,,,,,,,
Digital Freedom Festival Riga Latvia Nord.Balt 1,941 26.38 2 40 58 32 58 58 58 58 0.05% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% ,,,,,, 1.04 0.52 2.07 24.87 0.00 0.00 0.00 18.65 15.54 0.00 7.25 2.07 0.00 1.55 0.00 1.55 4.15 1.04 19.69 0.00 Share of Voice CleanTech Share of Voice Female Share of Voice Mobility Share of Voice Sustainability ,,,Share of Voice CleanTech,,,,Share of Voice Female,,,,,,,,,Share of Voice Mobility,,Share of Voice Sustainability,
Bits& Pretzels Munich Germany West 28,873 24.60 3 1,837 24,500 634 24,500 24,500 24,500 24,500 2.18% 12.58% 0.31% 12.58% 12.58% 12.58% 12.58% Big Marketshare Med Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU Big Marketshare Med,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 4.07 0.38 4.96 20.97 0.13 0.00 1.02 30.24 5.08 0.89 3.56 1.65 4.07 3.05 0.00 0.51 4.07 0.51 14.87 0.00 Share of Voice CleanTech Share of Voice Female Share of Voice Sustainability ,,,Share of Voice CleanTech,,,,Share of Voice Female,,,,,,,,,,,Share of Voice Sustainability,
Viva Technology Paris France West 10,256 23.95 3 412 8,143 330 8,143 8,143 8,143 8,143 0.49% 4.18% 0.16% 4.18% 4.18% 4.18% 4.18% Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU ,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 5.52 2.12 17.30 8.10 0.37 1.01 2.02 10.49 4.69 5.52 7.08 7.82 6.62 9.84 0.00 2.39 1.38 2.12 5.61 0.00 Share of Voice 3D Printing Share of Voice AgTech Share of Voice AI & Data Share of Voice Drone Share of Voice Gaming Share of Voice High-Tech Share of Voice Infrastructure Share of Voice IoT Share of Voice Mobile Share of Voice 3D Printing,Share of Voice AgTech,Share of Voice AI & Data,,,,Share of Voice Drone,,,Share of Voice Gaming,,Share of Voice High-Tech,Share of Voice Infrastructure,Share of Voice IoT,,Share of Voice Mobile,,,,
EBSpreneurship Wiesbaden Germany West 3,302 21.35 1 88 2,788 137 2,788 2,788 2,788 2,788 0.10% 1.43% 0.07% 1.43% 1.43% 1.43% 1.43% ,,,,,, 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 60.00 0.00 20.00 0.00 0.00 0.00 0.00 0.00 20.00 0.00 0.00 0.00 Share of Voice FinTech Share of Voice Health & BioTech Share of Voice Mobility ,,,,,,,,Share of Voice FinTech,,Share of Voice Health & BioTech,,,,,,Share of Voice Mobility,,,
Lisbon Investment Summit Lisbon Portugal Med 1,786 21.05 1 30 70 1,499 70 70 70 70 0.04% 0.04% 0.73% 0.04% 0.04% 0.04% 0.04% Big Marketshare West ,,Big Marketshare West,,,, 2.70 0.00 13.51 3.78 2.70 0.00 0.00 16.76 16.76 0.00 8.11 0.00 3.24 1.08 0.00 7.57 17.30 2.70 3.78 0.00 Share of Voice Crowdfund Share of Voice Female Share of Voice Mobile Share of Voice Mobility ,,,,Share of Voice Crowdfund,,,Share of Voice Female,,,,,,,,Share of Voice Mobile,Share of Voice Mobility,,,
CyberTech Israel Tel Aviv Israel Non-EU 960 19.79 3 14 17 36 17 17 17 17 0.02% 0.01% 0.02% 0.01% 0.01% 0.01% 0.01% ,,,,,, 0.69 2.36 4.49 0.00 0.00 77.46 0.00 3.20 1.60 0.00 0.84 0.91 2.51 5.71 0.00 0.00 0.15 0.08 0.00 0.00 Share of Voice AgTech Share of Voice Cybersecurity ,Share of Voice AgTech,,,,Share of Voice Cybersecurity,,,,,,,,,,,,,,
Techfestival Copenhagen Denmark Nord.Balt 4,423 18.11 2 74 205 100 205 205 205 205 0.09% 0.11% 0.05% 0.11% 0.11% 0.11% 0.11% ,,,,,, 9.87 0.39 24.94 18.18 1.43 2.99 0.26 3.77 5.97 1.56 4.68 3.64 2.34 6.88 0.00 0.39 4.94 0.13 7.27 0.39 Share of Voice 3D Printing Share of Voice AI & Data Share of Voice CleanTech Share of Voice Crowdfund Share of Voice Mobility Share of Voice Sustainability Share of Voice 3D Printing,,Share of Voice AI & Data,Share of Voice CleanTech,Share of Voice Crowdfund,,,,,,,,,,,,Share of Voice Mobility,,Share of Voice Sustainability,
TechBBQ Copenhagen Denmark Nord.Balt 3,071 16.09 1 36 86 46 86 86 86 86 0.04% 0.04% 0.02% 0.04% 0.04% 0.04% 0.04% ,,,,,, 4.93 0.00 12.56 8.57 1.06 2.82 0.00 10.68 8.92 3.40 12.09 3.52 3.17 7.04 0.23 2.82 3.17 7.98 5.28 1.76 Share of Voice 3D Printing Share of Voice Crowdfund Share of Voice Gaming Share of Voice IoT Share of Voice Logistics Share of Voice Mobile Share of Voice SaaS Share of Voice VR Share of Voice 3D Printing,,,,Share of Voice Crowdfund,,,,,Share of Voice Gaming,,,,Share of Voice IoT,Share of Voice Logistics,Share of Voice Mobile,,Share of Voice SaaS,,Share of Voice VR
Entrepreneurship Summit Berlin Germany West 1,128 15.51 2 7 1,055 12 1,055 1,055 1,055 1,055 0.01% 0.54% 0.01% 0.54% 0.54% 0.54% 0.54% ,,,,,, 3.46 1.60 2.93 16.68 0.00 0.09 0.44 39.93 0.98 2.84 11.09 0.27 3.99 1.51 0.00 0.27 1.60 2.75 9.58 0.00 Share of Voice CleanTech Share of Voice Female Share of Voice Sustainability Share of Voice Female
infoShare Gdansk Poland CEE 10,311 10.42 1 196 230 83 230 230 230 230 0.23% 0.12% 0.04% 0.12% 0.12% 0.12% 0.12% ,,,,,, 2.34 0.47 18.46 0.93 0.93 3.27 8.41 12.85 18.46 6.78 1.87 0.23 12.62 9.11 0.00 0.70 0.47 0.93 0.70 0.47 Share of Voice AI & Data Share of Voice Crowdfund Share of Voice Drone Share of Voice Female Share of Voice Gaming Share of Voice Infrastructure Share of Voice IoT ,,Share of Voice AI & Data,,Share of Voice Crowdfund,,Share of Voice Drone,Share of Voice Female,,Share of Voice Gaming,,,Share of Voice Infrastructure,Share of Voice IoT,,,,,,
Webrazzi Summit Istanbul Turkey Non-EU 3,274 10.17 1 50 66 43 66 66 66 66 0.06% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% ,,,,,, 5.47 5.99 7.55 5.47 1.04 3.39 1.56 2.86 4.95 27.86 2.60 2.08 10.68 8.07 0.00 1.30 0.00 2.86 5.21 1.04 Share of Voice 3D Printing Share of Voice AgTech Share of Voice Crowdfund Share of Voice Cybersecurity Share of Voice Drone Share of Voice Gaming Share of Voice Infrastructure Share of Voice IoT Share of Voice VR Share of Voice 3D Printing,Share of Voice AgTech,,,Share of Voice Crowdfund,Share of Voice Cybersecurity,Share of Voice Drone,,,Share of Voice Gaming,,,Share of Voice Infrastructure,Share of Voice IoT,,,,,,Share of Voice VR
StartupCon Cologne Germany West 7,291 9.49 2 33 6,965 62 6,965 6,965 6,965 6,965 0.04% 3.58% 0.03% 3.58% 3.58% 3.58% 3.58% Big Marketshare Nord.Balt Big Marketshare CEE Big Marketshare UK.Ire Big Marketshare Benelux Big Marketshare Non-EU ,Big Marketshare Nord.Balt,,Big Marketshare CEE,Big Marketshare UK.Ire,Big Marketshare Benelux,Big Marketshare Non-EU 4.33 5.77 18.27 0.96 0.48 0.00 0.00 7.21 13.94 6.25 7.21 0.00 0.00 3.85 15.38 0.00 9.62 3.37 3.37 0.00 Share of Voice AgTech Share of Voice AI & Data Share of Voice Gaming Share of Voice Logistics Share of Voice Mobility Share of Voice SaaS ,Share of Voice AgTech,Share of Voice AI & Data,,,,,,,Share of Voice Gaming,,,,,Share of Voice Logistics,,Share of Voice Mobility,Share of Voice SaaS,,

FinTech or Women in Tech - Do Conferences set topics?

To understand whether conferences are actively trying to set an agenda, we analyzed the topics mentioned in >24,000 tweets send out by them and their followers. While the average percentage of mentions is highest in the same sectors we see much more divergence within singular conferences. This seems to be in contrast to the topic setting of tech blogs and local meetups we analyzed earlier and could be a potential indicator that conferences are indeed trying to function as agenda setters and gather stakeholder around future trends.

Remarkably, the tweets around London Tech Week mention FinTech topics only in 16% of times, while a staggering 60% of tweets contain references to female entrepreneurship. Overall, 11 conferences can be found that put a high-focus on women in tech. To list just a few: The Global Entrepreneurship Summit (46%), TechChill in Riga (21%), Heureka in Berlin (21%) and WebSummit in Lisbon (19%).

The FinTech debate is hot at Pirate Summit in Cologne, that organizes also an Insurtech event, with 51% of tweets on this matter, as well as at Slush in Helsinki (32%),  at InfoShare in Gdansk (28%) and Wolves Summit in Warsaw (29%).

We can therefore definitely detect some active agenda setting attempts by conferences that do not follow general trends in the news.

Top 20 Tech Conference Brands in Europe

The question of how effective conferences are in topic setting is definitely connected to their brand power. To offer another glimpse on the popularity of startup conferences, we asked the members of the European tech community including founders, investors, tech talent and community builders, to name up to 3 conferences they would recommend to a new startup founder.

1WebSummit30.74%
2Slush25.95%
3London Tech Week19.49%
4Viva Technology12.74%
5Pioneers*12.69%
6Mobile World Congress11.72%
7CEBIT*9.12%
8NOAH Conference9.06%
9StartupFest Europe9.04%
10Lisbon Investment Summit9.01%
11TNW Conference8.98%
12PIRATE Summit8.87%
13Bits&Pretzels8.70%
14Entrepreneurship Summit8.65%
15NEXT Conference8.12%
164FYN6.64%
17Nordic Startup Conference6.38%
18Wolves Summit5.94%
19DLD Conference5.46%
20TechOpenAir5.20%

*Pioneers and CEBIT are discontinued, but were nevertheless mentioned by a large amount of survey takers, showing that their brand still is recognized

Regional Champions

1WebSummit29.07%
2Viva Technology24.40%
3Slush24.21%
4Bits& Pretzels21.73%
5NOAH Conference19.83%
6PIRATE Summit13.78%
7London Tech Week11.83%
8CEBIT10.01%
9Lisbon Investment Summit9.77%
10NEXT Conference9.75%
1London Tech Week40.89%
2WebSummit32.28%
3Entrepreneurship Summit17.36%
4Slush16.50%
5TNW Conference11.05%
6StartupFest Europe9.47%
7Pioneers7.89%
8Newcastle Startup Week7.89%
9Mobile World Congress7.03%
10TechOpenAir7.03%

 

1WebSummit31.14%
2Slush24.48%
3Pioneers20.82%
4Wolves Summit17.90%
5London Tech Week15.81%
6infoShare14.30%
7StartupFest Europe13.06%
8Lisbon Investment Summit10.21%
9Entrepreneurship Summit9.64%
10Nordic Startup Conference8.71%
1TNW Conference43.95%
2London Tech Week29.38%
3Slush27.64%
4StartupFest Europe23.76%
5WebSummit22.10%
6NEXT Conference18.38%
7CEBIT16.64%
8Entrepreneurship Summit16.55%
9Mobile World Congress14.65%
10PIRATE Summit12.99%

 

1Slush51.04%
2London Tech Week18.74%
3Arctic1518.74%
4Latitude5914.99%
5TechChill13.73%
6Nordic Startup Conference12.89%
7TechBBQ12.80%
8CEBIT11.86%
9WebSummit9.77%
10TechOpenAir7.06%
1WebSummit37.56%
2Slush24.46%
3London Tech Week22.47%
4Mobile World Congress21.35%
54FYN19.53%
6Pioneers17.11%
7South Summit15.50%
8Viva Technology13.84%
9CEBIT11.97%
10Lisbon Investment Summit10.59%

The divergence between the regions is considerably smaller than with accelerators, showing the success of quite a few conference brands to build European wide awareness. Nevertheless, the regional rankings are dynamic and not dominated by WebSummit or Slush. We again see regionally strong players like TNW Conference in Amsterdam leading the Benelux ranking with 44% or Wolves Summit in Poland coming in at 18% of CEE. Arctic15 is on par with London Tech Week in the Nordics & Baltics and Munich-based Bits&Pretzels is in close quarters with Slush and Viva Technology in Western Europe.

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